Shopify is the platform we’ve spent the most cumulative time inside, and that experience shows up in the things you only learn the hard way: which apps degrade store performance, where Liquid hits its limits, when to go headless and when not to, how to structure a wholesale microsite without forking the whole storefront.
Storefronts that have actually shipped at scale
We’ve built Shopify storefronts for brands that have shipped six million units worldwide. Multi-currency, multi-language, multi-warehouse, with seasonal traffic spikes that would crash less-considered builds. The discipline that comes from those projects shows up in the smaller ones too — your boutique storefront benefits from the engineering rigor of platforms that handle ten thousand orders a day.
B2B and B2C, on the same backend
Most agencies treat B2B portals as a separate project from the main storefront. We don’t, when we can help it. A unified architecture — one product catalogue, one inventory system, one source of truth — makes operational life dramatically easier than running parallel systems that drift apart over time. We’ve built dual-channel platforms where wholesale buyers and retail customers see the same products at different prices, with their own portals, their own promotions, and their own analytics. Your operations team will thank you.
App ecosystems require curation, not collection
Shopify’s app store is a strength and a trap. The strength is obvious: pre-built solutions for almost any problem. The trap is that every app you install adds load time, conflicts with other apps, and creates technical debt for the next theme update. We curate aggressively. The fastest Shopify storefronts we’ve shipped have fewer apps than most stores have on day one.
Migration without losing the asset
If you’re on a legacy platform — Magento 1, an old WooCommerce build, a custom PHP storefront from 2018 — migration is its own discipline. URL preservation, SEO-equity transfer, customer-record import, order-history continuity, gateway re-onboarding. These are unglamorous and absolutely critical. Most botched Shopify migrations don’t break because of the new platform; they break because of what got dropped from the old one.